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Kate Ward > Fashion Merchandising Syllabus

Fashion Merchandising 1

Course Syllabus

 

Instructor:  Katie Ward

Levels: Grades 10-12

Units of Credits: 1 Semester (2)

Prerequisites: None

COURSE DESCRIPTION

The Fashion Merchandising course is an introductory course that teaches the concepts of entry-level business and fashion fundamentals. The following list of skill standards prepares the student in fashion merchandising with the fundamentals of basic fashion and business concepts: textile fibers and yarns, garment styles and parts, retail merchandise categories, designing and producing apparel, retail business fundamentals, and fashion promotion.


STANDARD Students will understand why people choose certain clothes.


OBJECTIVES

  • Identify five reasons why people wear clothes.
  • Analyze how clothing satisfies certain physical, psychological, and social needs.
  • Compare how values, attitudes, conformity, individuality, and personality affect clothing selections.
  • Identify the social, economic, and political influences on fashion.

STANDARD Students will understand basic fashion terminology.

OBJECTIVES

  • Define the following terms: fashion, apparel, garment, fashion trend, silhouette, high fashion, avant-garde, fad, craze, classic, wardrobe, and accessories.
  • Define the following terms: fashion cycle, fashion movement, fashion leaders, trickle-down theory, trickle-up theory, trickle-across theory.
  • Define the following terms for clothing construction: fit, fitted garment, seams,  dart, bodice, draped, tailored, composite.
  • Define the following clothing business terms: haute couture, couturier, copies, knockoffs, and ready-to-wear.

STANDARD Students will understand basic garment styles and clothing parts.

OBJECTIVES

  • Find and identify a sample for each of the following basic dress styles: sheath,  shift, Aline, tent, empire, princess, blouson, shirtwaist, coatdress, asymmetrical.
  • Identify four basic dress styles.
  • Identify four basic neckline styles.
  • Identify four basic collar styles.
  • Identify four basic jacket styles.
  • Identify four basic sleeve styles.
  • Identify four basic skirt styles.
  • Identify four basic pant styles.
  • Identify four basic coat styles.

STANDARD Students will understand the development of fashion and the fashion industry.

OBJECTIVES

  • Identify three factors that contributed to the development of the apparel industry.
  • Identify and describe four of the major trade publications in the fashion industry.
  • Identify five fashion designers and their contributions to fashion from France, United States, Italy, and other areas around the world.
  • Identify four fashion awards.

STANDARD Students will have a basic understanding of the textile industry.

OBJECTIVES

  • List the four main steps in the production of finished fabrics.
  • Identify the processes of yarn production, fabric manufacturing, and fabric finishing.
  • Describe how new color trends and fashion trends begin and are marketed.
  • Describe the future of textiles and new technology.
  • List three types of patterns that are available to the home sewer.

STANDARD Students will understand the basics of how apparel is produced.

OBJECTIVES

  • Describe the factory production process.
  • Identify the steps in merchandise planning.
  • List the four seasons that are used in the production of apparel.
  • List four sources of inspiration in the designing process.
  • Compare overseas production to domestic production.
  • Identify the four size categories of women’s clothing.

STANDARD Students will understand basic marketing terms and principles as related to the fashion industry.

OBJECTIVES

  • Define the following terms: marketing, marketing concept, target market, market segmentation, demographics, psychographics, geographics, behavioristics, fashion merchandising, functions of marketing, channel of distribution, marketing mix.
  • Identify the four P’s of marketing.
  • Describe the four promotional activities used in fashion promotion.
  • Compare national brands with private brands in terms of advantages and  disadvantages.
  • Describe the following types of retail stores: department stores, branch stores, chain stores, discount stores, specialty stores, mail-order houses, franchises,  and other types of retailing.
  • Identify three types of non-store retailing.

STANDARD Students will understand basic fibers and yarns.

OBJECTIVES

  • Identify five natural fibers that are cellulosic.
  • Identify eight natural fibers that are proteins.
  • List the steps involved in the processing of either cotton, linen, wool, or silk.
  • Identify four manufactured fibers that are cellulosic.
  • Identify eight manufactured fibers that are noncellulosic.
  • List the steps involved in processing manufactured fibers.
  • Identify four types of yarns.

STANDARD Students will understand basic fabric construction and finishes.

OBJECTIVES

  • List three different ways that fabrics can be made from fibers and yarns.
  • Identify the four basic types of weaves.
  • Identify the two basic types of knits.
  • Identify three other methods for constructing fabrics.
  • Define the following terms: fiber dyeing, yarn dyeing, piece dyeing, garment dyeing, printing.
  • Identify four finishes that are applied to fabrics and explain their purpose.
MAJOR ASSESSMENT/CALCULATION OF GRADES: EVALUATION OF STUDENT PROGRESS:

Communication skills and character development are the core focal items in this course. Many additional projects will be implemented to develop these particular skills in all students. Active participation in these projects and exercises is essential to earning a grade of A in this course. Worksheets and projects will be given at various times throughout the course. A final exam will also be given at the end of each semester.

Attendance and participation in field trips, guest speakers, and career class observations will be a part of the grading process.

Grading scale is as follows:

A 93 - 100

B 85 - 92

C 84 - 77

D 70 - 76

F 0 - 69

STUDENT RECORDS:

All student records will be accessible to the student or parent at any time. Records are kept on a computer database/spreadsheet.

MISSED WORK/MAKE-UP POLICY:

IT IS THE STUDENTS’ RESPONSIBILITY TO REQUEST MISSED ASSIGNMENTS .

Any missed work is the responsibility of the student.

Make-up work will be accepted up to one week after date of absence.

Only work missed during excused absences will be allowed to be made up.

Career class observations may be made up by submitting a one-page summary of any course-related article.

ATTENDANCE AND TARDY POLICIES:

Students must be present 170 of the 180 days in each semester to receive credit. Students must have a doctor's note or be administratively approved after the 10th absence to receive credit.

Tardies are dealt with as follows:

1st - 4th Warning

4th – all thereafter: Referral

RULES FOR STUDENT BEHAVIOR:

All district discipline rules and procedures will be followed and enforced.

Classroom rules:

1. Attentive Listening

2. Appreciation/No Put-Downs

  1. Right to Pass
  2. Mutual Respect

Additional classroom rules may be created and adopted by students.

POSSIBLE CONSEQUENCES FOR VIOLATING CLASS AND SCHOOL RULES/POLICIES:

Warning

Loss of Break

Parent Conference

Referral

COMMUNICATION WITH PARENTS:

Every 4 1/2 Weeks a progress report or report card will be sent home for parent/guardian and signature. Additional parental contact will be made as needed throughout the semester as needed. Parents may be contacted via phone, letter, e-mail or home visit. All parents are welcome to visit the Career Exploratory classroom to observe or conference with the teacher. All visitors to Enoree Career Center must sign in at the front office and receive a visitor’s pass.